GeneralFirespring does not give any warranty or other assurance as to the operation, quality or functionality of the Site. Access to the Site may be interrupted, restricted or delayed for any reason. Firespring also does not give any warranty or other assurance as to the content of the material appearing on the Site, its accuracy, completeness, timelessness or fitness for any particular purpose.
To the full extent permissible by law, Firespring disclaims all responsibility for any damages or losses (including, without limitation, financial loss, damages for loss in business projects, loss of profits or other consequential losses) arising in contract, tort or otherwise from the use of or inability to use the Service or any material appearing on the Site, or from any action or decision taken as a result of using the Site or any such material.
The Site contains links to external sites. Firespring is not responsible for and has no control over the content of such sites. Information on the Site, or available via hypertext link from the Site, is made available without responsibility on the part of Firespring. Firespring disclaims all responsibility and liability (including for negligence) in relation to information on or accessible from the Site.
Unacceptable usageYou may not use the Service to track any of the following:
- items that are embedded on external/third-party web sites (e.g. ads, widgets, etc)
- typo-squatting domains
- sites considered "spammy", per Firespring's judgment
- sites containing viruses, trojans, or other harmful or illegal material
PrivacyFirespring values the privacy of its users. Firespring will not provide any information about its users and/or their traffic data to any third party for any purpose, unless required to do so by law.
Firespring makes data available to the public about trends in internet usage, such as web browser and operating system market share. These reports are generated from the data from every web site being monitored by the Service. These reports are generic in nature and do not contain any information that can be linked to any account or web site.
Visitor data trackedWhen a visitor views a page on your site with the tracking code installed, the following data is sent to our tracking servers and logged to your account:
- Page URL
- Page title
- User agent
- IP address
- Screen resolution
- Tracking cookie
- x/y coordinates of mouse events (for generating heatmaps)
CookiesThere are up to ten (10) unique "first party" cookies and one (1) "third party" cookie that the Service will install on a web browser when a visitor views a site with the tracking code ("Code") installed.
"First party" cookies are created by the Code and hence are tied to your web site domain. "Third party" cookies are set via HTTP headers by our tracking servers and are tied to our tracking domain(s).
Most cookies can be disabled, as explained at the bottom of this section.
Note: "[site_id]" below represents the unique numeric ID that every registered site is assigned on Firespring Analytics. It will always be a number, such as "123".
- _jsuid: This is a random number that is generated by the Code the first time someone visits a web site with the Code installed. Its sole purpose is to better identify new and unique visitors to a web site. This cookie is sent to the Service for every event logged. The value of this cookie will also be set as a third party cookie with the name of "cluid", if such a cookie does not exist. The purpose of the third party cookie is for web sites with multiple domains and who want to track visitor sessions across multiple domains, which is not possible with first party cookies. These "uid" cookies are set to more or less never expire.
- _eventqueue: This cookie stores an array of mouse events that can't be guaranteed to be logged to our servers before the current page is unloaded. The purpose is to store these events in a queue so on the subsequent page view, these events can be processed and logged. This is a session cookie so it will expire when the visitor leaves your web site.
- _custom_data_[key]: This cookie only gets set if you are using our custom data tracking feature. Whenever you set custom data for a session, we put it in a cookie so every time that visitor comes back to your site in the future, the same data will get attached to their new session, even if they don't login or follow whatever processed was used to originally declare these variables. Note: Each piece of data you attach has a 'key' and a 'value', so each unique key will be its own cookie. For example, _custom_data_email or _custom_data_username. This cookie is set to more or less never expire. This cookie can be disabled by setting the sticky_data_disable tracking option.
- _referrer_og: This cookie stores the external referrer for a visitor, so that on future visits the same referrer will be attached to their sessions. This cookie expires after 90 days but will be set again or updated on future visits if they arrive at your site from a link on another site, whether or not it's the same referrer. When this cookie is updated, the expiration date is reset to 90 days from the time of the new visit. This cookie can be disabled by setting the sticky_data_disable tracking option.
- _utm_og: This cookie stores dynamic (UTM) campaign variables, so that on future visits the same campaign data will be attached to their sessions. This cookie expires after 90 days but will be set again or updated on future visits if they arrive at your site with campaign data in the URL. When this cookie is updated, the expiration date is reset to 90 days from the time of the new visit. This cookie can be disabled by setting the sticky_data_disable tracking option.
- _first_pageview: This cookie is set on the first page view of a session. It is used to make our tracking code more efficient, so certain processes are only run on a visitor's initial page view. It expires after 10 minutes.
- heatmaps_g2g_[site_id]: This cookie tells our tracking code whether or not to log data about where a visitor is clicking on a site to send back to our servers and use that data to generate a heatmap report of clicks on that page. If you disable cookies, heatmap data cannot be logged. This is a session cookie so it will expire when the visitor leaves your web site.
- unpoco_[site_id]: The Code sends "pings" when a visitor sits on a single page. This allows the Service to more accurately track "time on site" values. Because this feature uses a lot of extra bandwidth, it requires a paid account. For non-paid accounts, this cookie is set to tell the Code not to send these pings. This cookie expires after 1 hour but will be set again upon future visits by the same visitor.
- no_tracky_[site_id]: When a site stops using the Service, it is quite common for the web master to leave the code installed, which is against the Terms of service. For high traffic sites, this can use a lot of extra bandwidth and CPU resources on our servers. This cookie is set whenever data is sent in for a site that is disabled. It tells our tracking code to stop sending data to us. This cookie expires after 1 hour but will be set again upon future visits by the same visitor, until the Code is removed from the offending web site.
The "no_tracky" cookie is also set for some types of visitor filters that you can configure. For example, if you create a filter to only log data from visitors in Canada, then we set this cookie for all visitors in other countries, to save resources on our end.
Please note: There are two exceptions to disabling cookies, both related to saving resources on our end. The "unpoco" cookie will always be set for non-premium sites to minimize requests to our servers, and the "no_tracky" cookie will always be set for disabled sites who leave the code installed, and for some types of visitor filters, as mentioned above. These are essentially session cookies (they expire after 1 hour). Most countries that have strict cookie laws do allow session cookies as long as they are not used to track visitor activity (which is exactly the point of these cookies, to send either less data or no data to our servers).
AccountYou must register an account to use the Service. You agree not to share your account username and password with third parties, and to notify the Company immediately of any unauthorized usage.
DataBy using the Service, you agree to allow Firespring to collect and store data on your web site traffic. Firespring may randomly use your traffic data for internal feature development and bug fixing purposes. Otherwise, your data is treated as private and confidential, unless you elect to make it publicly accessible. Firespring also monitors the traffic levels of all registered sites on a regular basis, to ensure no site is putting an unnecessary burden on its resources.
CancellationFirespring may cancel or delete any account, for any reason, with or without notice - the exception being white label accounts, for which we will give you thirty (30) days notice. If you wish to cancel your account, you can do so at http://analytics.firespring.com/user/delete. All information associated with the account, including the account itself as well as the historical data, will be permanently deleted.
Representations and WarrantiesYou represent and warrant to Firespring that you own all right, title and interest in and to the URLs of your website, and you own or have rights to publish all of the content published on or through your website and the user interface of your website.
The information, reports and services included in or available through the Service may include inaccuracies or typographical errors. Changes are periodically added to the information herein. Firespring and/or its respective suppliers may make improvements and/or changes in the Service at any time, without obligation to notify any person or entity of such changes.
Firespring does not represent or warrant that (i) the Service will be error-free or accessible at all times, (ii) defects will be corrected, (iii) the Service or the server that makes it available, are free of viruses or other harmful component, or (iv) the use or the results of the use of the Service or the materials made available as part of the Service will be correct, accurate, timely, or otherwise reliable. You specifically agree that Firespring shall not be responsible for unauthorized access to or alteration of your data, regardless of the party at fault.
Term and TerminationEither party may terminate this agreement at any time and for any reason. In addition, this agreement will terminate immediately, without notice, if you fail to comply with the terms of this Agreement or if you remove the Script from your web pages.
Upon any termination of this agreement, (i) Firespring will cease providing the Service to you; (ii) you will delete all copies of the Script from your web page(s); (iii) any outstanding balance payable by you to Firespring will become immediately due and payable; (iv) you will not be entitled to any refunds of any usage fees or any other fees; and (v) all of your historical report data will no longer be available to you.
You understand that keeping the Script on your web site consumes bandwidth (and hence, money) of the Company for every page view on your web site. Failure to remove the Script from your web site upon termination may force Firespring to take drastic measures to gain your compliance. Such measures are determined on a case by case basis.
DisclaimerTHE SERVICE, THE SCRIPT AND REPORTS ARE PROVIDED "AS IS" AND THERE ARE NO WARRANTIES, CLAIMS OR REPRESENTATIONS MADE BY THE COMPANY EITHER EXPRESS, IMPLIED, OR STATUTORY, WITH RESPECT TO THE SERVICE, THE SCRIPT, THE DOCUMENTATION AND REPORTS, INCLUDING WARRANTIES OF QUALITY, PERFORMANCE, NON-INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE, NOR ARE THERE ANY WARRANTIES CREATED BY COURSE OF DEALING, COURSE OF PERFORMANCE, OR TRADE USAGE. THE COMPANY DOES NOT WARRANT THAT THE SERVICE, THE SCRIPT OR REPORTS WILL MEET YOUR NEEDS OR BE FREE FROM ERRORS, OR THAT THE OPERATION OF THE SERVICE WILL BE UNINTERRUPTED.
Limitations of LiabilityTHE COMPANY WILL NOT BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY INDIRECT, SPECIAL, PUNITIVE, CONSEQUENTIAL (INCLUDING, WITHOUT LIMITATION, LOST PROFITS OR LOST DATA COLLECTED THROUGH THE SERVICE), OR INCIDENTAL DAMAGES, WHETHER BASED ON A CLAIM OR ACTION OF CONTRACT, WARRANTY, NEGLIGENCE, STRICT LIABILITY, OR OTHER TORT, BREACH OF ANY STATUTORY DUTY, INDEMNITY OR CONTRIBUTION, OR OTHERWISE, EVEN IF THE COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE EXCLUSION CONTAINED IN THIS PARAGRAPH SHALL APPLY REGARDLESS OF THE FAILURE OF THE EXCLUSIVE REMEDY PROVIDED IN THE FOLLOWING PARAGRAPH.
THE COMPANY'S CUMULATIVE LIABILITY TO YOU OR ANY OTHER PARTY FOR ANY LOSS OR DAMAGES RESULTING FROM ANY CLAIMS, DEMANDS, OR ACTIONS ARISING OUT OF OR RELATING TO THIS AGREEMENT OR YOUR USAGE OF THE SERVICE SHALL NOT EXCEED THE AGGREGATE FEES PAID BY YOU TO THE COMPANY FOR USE OF THE SERVICE.
IndemnificationYou agree to indemnify, hold harmless and defend Firespring, at your expense, against any and all third party claims, actions, proceedings, and suits brought against Firespring or any of its officers, directors, employees, agents or affiliates, and all related liabilities, damages, settlements, penalties, fines, costs or expenses (including, without limitation, reasonable attorneys' fees) incurred by Firespring or any of its officers, directors, employees, agents or affiliates, arising out of or relating to (i) your breach of any term or condition of this Agreement, (ii) your use of the Service, or (iii) your unauthorized use of the Script code. In such a case, Firespring will provide you with written notice of such claim, suit or action. You shall cooperate as fully as reasonably required in the defense of any claim. Firespring reserves the right, at its own expense, to assume the exclusive defense and control of any matter subject to indemnification by you.
Modifications to this AgreementFirespring reserves the right to change or modify any of the terms and conditions contained in this Agreement or any policy governing the Service, at any time, by posting the new agreement on this web site. You are responsible for regularly reviewing the policy. No amendment to or modification of this Agreement will be binding unless (i) in writing and signed by a duly authorized representative of the Company, (ii) you accept updated terms online, or (iii) you continue to use the Service after the Company has posted updates to the Agreement or to any policy governing the Service. Any of the following constitute your continued usage of the Service: (i) viewing any page on the Site, or (ii) keeping the Script on any page of your web site, or (iii) logging in to your account, or (iv) viewing any of the data collected by the Service, whether viewed on the Site directly, or through another means, including, but not limited to, exported data files, and first- or third-party widgets.
ComplianceYou will not use the Service in any way or for any purpose that would violate, or would have the effect of violating, any applicable laws, rules or regulations or any rights of any third parties, including without limitation, any law or right regarding any copyright, patent, trademark, trade secret, music, image, or other proprietary or property right, false advertising, unfair competition, defamation, invasion of privacy or rights of celebrity.
MiscellaneousFirespring shall be excused from performance hereunder to the extent that performance is prevented, delayed or obstructed by causes beyond its reasonable control. The United Nations Convention on Contracts for the International Sale of Goods and the Uniform Computer Information Transactions Act shall not apply to this Agreement. A waiver of any default is not a waiver of any subsequent default. You may not assign or otherwise transfer any of your rights hereunder without the Company's prior written consent, and any such attempt is void. The relationship between Firespring and you is not one of a legal partnership relationship, but is one of independent contractors. This Agreement shall be binding upon and inure to the benefit of the respective successors and assigns of the parties hereto.
This Agreement (including any amendment agreed upon by the parties in writing) represents the complete agreement between us concerning its subject matter, and supersedes all prior agreements and representations between the parties. If any provision of this Agreement is held to be unenforceable for any reason, such provision shall be reformed to the extent necessary to make it enforceable to the maximum extent permissible so as to affect the intent of the parties, and the remainder of this Agreement shall continue in full force and effect.